Monday, September 19, 2011

Qwikster?



Netflix announced early this morning that they are dividing their DVD-by-mail and instant streaming services into two entirely separate sites and services, with the DVD-by-mail service now going by the name of "Qwikster". The have also decided to add video games to their DVD-by-mail service, to compete with the likes of Gamefly. The pricing structure that was put in place back in July ($7.99 for DVD-by-mail and $7.99 for instant streaming) is to stay in place, and according to Netflix CEO Reed Hastings, there will be no price change for the foreseeable future. Hastings also claims that were will be a significant increase in the content that is available for streaming.